Expansion of the footprint, services and amenities offered by Mercedes-Benz of Atlanta South will begin in the coming months.
Groundbreaking for the first phase of a three-part plan for Mercedes-Benz of Atlanta South, currently located in the City of South Fulton, will begin in fourth quarter this year. The groundbreaking for an all new Mercedes-Benz brand center dealership will occur across the street from the current dealership on Royal South Parkway on 7.7 acres of undeveloped land facing I-85 South at the Flat Shoals Road exit located in Union City. The new Brand Center will be an 89,109-square-foot facility designed to the latest Mercedes-Benz architectural identity and will include a host of amenities that premium automotive customers can look forward to, including:
- A 14-vehicle showroom that includes a state-of-the-art complete digital Mercedes-Benz brand emersion experience
- A service area that includes 39 vehicle service bays, including technician classroom instructional area
- Exterior jewel box vehicle display tower that stands 110-feet tall on I-85
- Mercedes-Benz Heritage Hall Museum
- Mercedes-Benz Cafe? and two-level customer lounge
- Covered open-air three-lane customer service reception drive
- Multi-function event space and outdoor rooftop terrace
- Two indoor vehicle delivery bays
- Three detail bays and one drive thru automatic car wash
- Onsite training facilities, including a university style training facility and a dedicated training bay in the service area
- High Speed Electric Vehicle charging for Mercedes-Benz customers, part of the Jim Ellis Automotive EV charging network in the Atlanta area
The intended completion time for the Mercedes-Benz of Atlanta South Brand Center will be second quarter of 2024. To add service convenience for Mercedes-Benz of Atlanta South clients, a certified Mercedes-Benz Service Center is planned for development in Newnan and expected to be open soon after the opening of the brand center. Following the completion of the Brand Center in Union City and the Service Center in Newnan, phase two will be implemented where the facility that currently houses the Mercedes-Benz of Atlanta South dealership will be renovated and transformed into a stand-alone Mercedes-Benz Commercial Van Center. Phase three, to be executed after the completion of phase two, will include the development of a Mercedes-Benz Commercial Van Center in the McDonough area to serve the booming logistics market from the Hartsfield Jackson Airport to south I-75 and Macon.
“We are proud to bring this new state-of-the-art facility and Mercedes-Benz of Atlanta South Brand Emersion Center, Certified Service Center, and the first standalone Mercedes-Benz Commercial Van Center to better serve the premium automotive and commercial van customers in the south Atlanta area,” said Jim Ellis President and CEO Jimmy Ellis. “The new and updated facilities will help our team best deliver the Jim Ellis Promise automotive experience that for 51 years our automotive clients have come to know and expect in the Atlanta area. It will be wonderful to have space and dealership amenities to adequately enhance the premium automotive experience we strive to deliver.”
Jim Ellis Automotive Group acquired Mercedes-Benz of Atlanta South in March of 2021. The current dealership location is 3775 Royal South Parkway, Atlanta, GA 30349. The new brand center is anticipated to be given the address of 3800 Royal South Parkway, Atlanta, GA 30349. Mercedes-Benz of Atlanta South will continue to operate with normal business hours at their current location throughout the construction period of the new facility.
About Jim Ellis Automotive Group
Jim Ellis Automotive Group has been serving the Atlanta area since 1971, starting with Volkswagen as the flagship brand. The group has expanded to 17 brands and 20 dealerships, covering Atlanta, Buford, Kennesaw, McDonough, Marietta, Sandy Springs and South Fulton. Visit our stores or shop from the comfort of home at jimellis.com.
